Tips For Creating a Solid Campaign via a Quality Text Message
At first, it may be challenging to think of a way to communicate everything you are trying to within 160 characters. Texts are inherently extended, which means if you write one message it can extend to the next naturally thereby creating a multi-threaded message. But say you have a limited marketing budget and are trying to communicate your message in only one 160 character message, here are some guidelines to refine your messaging down to only what is required to give you a more impactful marketing message.
1. Identify The Central Idea you want to Communicate in Each Message
You are required to give subscribers a rough estimation of the numer of messages you intend to send in a month. This therefore should cause any marketer to think cleary about how to make the message actionable and effective.
We recommend offering something within a text message. Businesses have the ability to offer many things that can cause an actionable event. These include things like coupons, the downloading of an app, exclusive offers, specials, time sensitive opportunities or exclusive access to information. Telling the client to do something such as purchase an item doesn't add any value to the consumer. To provide value, offer a time-sensitive offer to create immediate conversions to your campaign.
Therefore the first order of business should be to identify what value you are offering your recipient and then creating a Mobile Marketing message around that.
2. Don’t Overwhlem Your Recipients
Even though Mobile Marketing messages are shorter than other communications, you have to grab your customer’s attention as early as possible. Therefore we recommend the value that you offer, whether it be a special announcement, discount, coupon code or the like be present within the first sentence.
3. Keep your message short and to the point
It is natural to try and fit everything about your message into a single 160-character count thread. We recommend newsletters, email or snail mail if you are trying to give a long update. For Mobile Marketinig it’s better to keep your messages to a concice central point and then send out additional messages later if you feel like your point had not been communicated.
4. Try Testing Different Messages to the Same Audience
We recommend controlled studies to see which messages and even formattings of those messages are the most fruitful. This is done by segmenting your list into parts without discriminating a demographic, and sending different messages to different segments. You can then analyze the results of each controlled group to compare which Marketing message peformed better.