Common Patterns for Mobile Marketing Campaigns
SMS campaigns primarily by how they engage the customer and also their ultimate goal or purpose. Most of the time, communication acts as one way. But generally speaking all campaigns require some form of minimal engagement at the optin level and further two way-communication optionality.
Here are some campaing types that you can utilize through Mobile Marketing to further increase engagement with your subscribers:
Mobile Text Message Broadcasting
This is the practice of sending your subscribers relevant information that they've opted into concerning your business, organization, product, promotion or the like. Some users broadcast even non-marketing information, such events, advice, weather or traffic conditions and the like.
Usually subscribers are looking for recurring messages. Try to keep your subscriber base engaged by broadcasting consistently so your customers stay engaged.
Reminders
As opposed to broadcasting to a large amount of people, reminders are sent at specified times to remind your users of things like appointments, commitments, expiration dates and the like. Users can also two-way interact by confirming, rescheduling or even cancelling their appointments.
Information Collection
Ask your subscriber base to respond with information you are looking for.
Text to Receive More Information
In Text to Receive More Information campaigns, customers generally text a keyword to receive information about a product, service, business, app or the like. When the customer texts this you will reply with the information they are looking for.
Polling
In poll, you broadcast questions to your subscribers to gather information and an opinion on your product.
Contests
Your subscribers use an SMS short code to enter a sweepstakes or contests to win prizes.